Interview with Christopher Erb, Director of Marketing for
Madden Football
1. The basis of the paper is proving a correlation between the attendance at NFL and NCAA football contests and the sales of Madden and NCAA football video games, because this would imply a correlation between the two. However, through my research I have been unable to come up with solid numbers of units sold over the course of every year. Do you know the unit sales for Madden and NCAA football over the last couple…
